What to post on Social Media
Updated: Dec 12, 2018
Many times we have struggled to find the right answer to the above query while staring at the screens of our computers or phones.
This depends exclusively from the nature of your accounts.
For example if your intention is to promote your business then it doesn't make any sense to post on Instagram pictures of your dog, or family or night out with your colleagues (unless these are related with your business :) ).
The first thing first then is to find out what you want to do with your Social Media accounts.
Do you want to promote your business? Then please stop posting pictures or talking about how cute your cat is.
Do you want to promote your dogs life? Then don't post pictures or write about your last vacation on the Machu Picchu (amazing place by the way :) ).
Once this is clearly defined then it is important to post images/videos/blog articles etc. on social media consistently.
Why is that?
There are many reasons.
It will show that you are great in an area where people might need solutions.
It will help other professionals related to your area of expertise find you.
When you get an audience then you can start also to share stories, facts and episodes related to your profession and this will improve trust.
Consistently posting content on Social Media will make you stand out in a long term scenario and your voice will be a clear statement of you being an expert in the area that you have mastered.
Now there is another issue to solve and it is that sometimes you may lack time or content.
A branded lifestyle photoshoot in this case may help you a lot because once the session is over you will receive a certain amount of pictures that you can use from time to time in order to send out the message
that you want.
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See ya!
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