How can you differentiate yourself from your competitors

It is not a mystery anymore that having a strong presence online especially on Social Media can give you a huge advantage against your competitors. Your online content has to create a need and desire in those that may become your customers. You have to find and position yourself in your niche. Remember that when people see your online content it takes a millisecond to trigger that impulse that will make them stop and check out your products and services. A good picture can send a message of trust. And that's what your customer will buy first. Trust means that you care about details, that your pictures are well curated and not just a simple snapshot taken without even understanding the fundamental psychology that there is behind a picture. For example, I saw many restaurants posting online pictures of dishes that don't have the right welcoming light that gives that comfort feeling and encourages customers to step into the business. Unfortunately, this happens very often because business owner still do not understand that things are changing faster with Social Media and now the attention is all online. Don't make this mistake. Your presence online needs good quality photos if you want to differentiate yourself from your competitors.