"An idea is an impulse of thought that impels action, by an appeal to the imagination."
The following paragraph is an extract from the Napoleon Hill book "Think and grow rich".
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"A publisher of books, which sell for a nickel, made a discovery that should be worth much to publishers generally.
He learned that many people buy titles, and not contents of books.
By merely changing the name of one book that was not moving, his sales on that book jumped upward more than a million copies.
The inside of the book was not changed in any way.
He merely ripped off the cover bearing the title that did not sell, and put on a new cover with a title that had "box-office" value.
That, as simple as it may seem, was an idea! it was imagination."
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At the time that Napoleon Hill wrote the book the original cover had a simple image engraved at the corner.
Then photography became more accessible to people hence pictures started to be printed on covers of books world wide.
I am telling you this simply because the right picture can make you sell your products or your services even before people begin to understand what your business is.
Pictures are communication media faster than words.
Get your photos right and you will never regret it.
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